Phat Rides Custom Cycles more authentically represented his own spirit and vision of a motorcycle shop offering exceptional quality work, innovative products and parts, quality fabrication and the ability and willingness to do it all. “We’re not locked into custom. The customer’s needs are the first priority, it can be a custom build or parts for a bagger, new pipes or just changing oil and tires. Our basic premise is deliver the best customer service, performed by really dedicated individuals who are passionate about motorcycles and to have fun doing it. We do take our commitment to our customers seriously, providing dependable quality work and expertise they can rely on 100% of the time, because after all, when the work is done it’s about the customer being able to relax and having fun and enjoying a dependable ride.”
Sports, animals and nature never held Mike Savage’s attention in his formative years unless you counted his addiction to the feeling of the wind rushing by when he was “going really fast.” Mike was absorbed in the motor, cars and engine world which from the age of 6, completely occupied his lively mind and nimble fingers…and to this day, still does. Best definition offered by his young daughter in 1980 said it all – “my dad’s a motor head.” Still applies. Mike bought his first Harley Davidson in 1972. It was a 1971 Super Glide, a “parts basket case” which he assembled, chopped and painted in black with gold leaf flames and named The Freight Train. Mike played in his spare time at a Harley shop in Michigan… because it’s hard to call it work when you’re doing what you love. Cars, drag racing and drag boats were nicely feeding that “go fast feeling” until 1998.
After moving to Denver, Mike’s attention returned to motorcycles when he was asked to partner in building and showing a Softail Custom. The bike picked up Best in Class, Best in Show, and Best Paint, in addition to being center featured in Hot Bike magazine. Bike fever returned and Mike purchased a new 1998 Fat Boy. Objective: customization and a go fast engine. In 2001, he added a new Road King more suitable to cruising, with of course…customization still allowed. While working in a local motorcycle shop, Mike’s path crossed with Randy Hocker’s and the rest is Phat Rides history. Mike’s background in the service industry, understanding of true customer satisfaction and love of visionary custom bike builds fit the focus at Phat Rides to a T. Work feels like play again, full-time this time, in collaboration with a team who are also addicted to building a bike fueled by the customer’s imagination, fully addressing the customer’s needs and never delivering less than excellence…every time. Nice thing is, they don’t mind going fast either.